DemandAT aims to understand the role of demand in trafficking in human beings and assess the impact and potential of demand-side measures to reduce trafficking. In particular the project investigates:

  • The concept of demand in trafficking: what it is and how demand is seen in different forms of trafficking.
  • The policy measures that steer demand for trafficking: what demand-side measures are available, how they impact on demand and what other options for steering demand may be available
  • The value of a demand/supply analysis of trafficking: whether demand is an adequate framework for understanding trafficking and what alternative or complementary framings could be useful


The DemandAT project research aims to help policymakers reduce trafficking in human beings to the greatest possible extent by developing an integrated approach to the demand side of human trafficking and all forms of exploitation of people for profit and adopting coordinated and targeted stakeholder interaction and dissemination measures. Bringing together theory and empirical evidence across different sectors, disciplines and stakeholder communities the DemandAT project will:

  • Improve stakeholder communication about demand-related questions allowing for more coherent and constructive debate in the search for better solutions.
  • Promote ‘smarter’ policy choices by ensuring policymakers are informed of the full range of policy options and their implications and drawing upon ‘smart’ policy solutions developed in related areas.
  • Improve informed choice on concrete policy issues by providing in-depth, consistent arguments concerning a range of concrete policy issues, built on the best available evidence and investigations and making it accessible for policymaking.